The first offering from UMA is a set of Digital Frames that take the overall title Between Object and Image where the image floats within a 7 inch lucite frame – This is a series of 10 unique digital creations of video and sound, artefacts created in each artist’s signature style using revolutionary technology – including working with AI, code-based art, as well as new media technologies developed through digital arts history again manifesting our behaviour as Ghosts in the Machine — all of this to explore the range of the human experience; producing captivating and significant media artworks. These are dynamic, provocative, imaginative and unexpected – if you see our work in exhibition or go as far as acquiring our work, you are witness a sea change in creativity and if buying the digital work it is of a living artist at the peak of their creativity, in a unique physical format you can hold in your hands.
Between Object and Image – Our guiding reasoning in engaging with a small format at a time of large scale projected digital art is that the ephemeral nature of a digital image is transmuted into something tangible and “real”. We would enable potential exhibitors to enable the audience to take hold of one of these works such that this hybrid experience merges the philosophies of digital art, the mystery of digital images and soundtracks, and the satisfying experience of grasping the work in their own hands. For galleries who do not wish to enable this witnessing the work enables at least of this experience. But for those owning and displaying an impossible art object knowing that inside the object, is yet another materialisation of our status as Ghosts in the Machine; all our latest digital artworks within the object address Duchamp’s dilemma in each artists signature style.
Compelling and Inspiring – Designed to enhance any space, provoke interest and act as something to inspire how we think about the world we live in as well as a key topic for discussion between inquisitive friends our works are the answer to the question, “why do we make art”.
Contemporary – These new works for Between Object and Image are highly relevant fitting into the history of art. Each digitally crafted art work represents what artists are doing in the present moment: each release will increase in value over time.*2
Useful Options – As an object for sale, we offer two edition options scaled to the desires of collectors. The most exclusive is an edition of 1 of 1, which means that only one copy of your digital artwork exists in the world. A more affordable option are works offered in editions from 1 to 250, which means you are acquiring one of multiple copies of your digital artwork – the more editions, the less the work costs. Prices will be announced on the platform that represents our work.
Authenticity and Provenance – Each work is unique and verified by a signed certificate of authenticity, as each file is transferred directly to the media player at the artist’s studio. Levels of resolution of an additional file can be selected at the purchase point.
The Future – Acquiring the works of the UMA artists in a variety of differs forms, where the interior artwork exploits the interiority to both reveal and solve the inherent oppositional arguments between concept and physical manifestation, our collectors will become a participants in the furtherance of digital art, while supporting the artists at the forefront of writing the history of digital media.
*1John Sanborn and Terry Flaxton were both commissioned in 1988 for Channel 4’s Ghosts in the Machine – an anthology of the best video art of that time.
*2 According to Bloomberg in 2025 the current digital art market is worth 5 billion dollars – but by 2030 it will be worth 25 billion dollars – this is basically due to Digital Natives – young people who will come into their high disposable income period before giving birth to a new generation. This means that the current response to digital art – that it is not an object – will slowly but surely die out as our world accepts digital change.